Enterprises must comply with the industry is the trend of social development, in order to survive and seek development. The trend in the labeling industry is toward specialization.
In Modern Society, the rapid development of commerce has stimulated many industries, and made the establishment of brand value and overall packaging, become the basic elements of survival and even stand out in the fierce competition. Brand and image packaging need to further improve the overall level of commercial signboards. This led to the logo industry forward, so that the logo industry into a golden period of development. The main trend of commercial society is urbanization, which will inevitably lead to the high-speed and high-standard expansion of the real estate industry, and the higher requirements of urban functions. Therefore, it supports the symbol industry on the other hand, and makes the symbol of this new domain —— -- "architectural symbol" , which has obtained the explosive growth. It may even surpass the traditional commercial signboards (or at least now they are neck-and-neck) and become the signature industry. The development of the sign industry is inevitable, if we take two pillars to analyze, commercial signboards and building signs, it is easy to find. The real breakthrough of logo is design, which is the core of all industries. Design and reflection of design are the soul of industry. Design will drive the development of the industry, but also led to the production level. The key to the success of the marking industry is the promotion of design, and the promotion of design must be at the same time to improve manufacturing capacity (or with international standards) , in order to complete the complete improvement. Of course, it may be much later. It is as common as the Chinese manufacturing industry, first there is production, then there is technology, finally there is design, and I do not know when to start to have their own ideas (design ideas) . Even though we are going to be the workshop of the world, our product design is still almost zero (only a copy) , and the idea of design is still a thing of the distant future. This reminds us of the aviation sector in the 1970s, the introduction of the British "spay" story. The British have said they can sell products, sell product lines and even sell technology, but not design ideas. And His design ideas may not be really clear 50 years from now. Logo Industry is not a comprehensive introduction, but the same, even if we learn to imitate, manufacturing, anti-design, but to our own level of design ideas may still need a long way! This may sound negative, but the real purpose of analyzing things is to let us know what we need most right now? What to prepare for the future? To get down to business, we must first take the easy way out and then the hard way out. Then the division of Labor is inevitable, this is also the weakness of the logo. If you look at the status of companies in the logo field, 99% of the logo companies are from the development of factory evolution. So, what they're really good at is making, and they might, and only might, be able to make something out of it. Improving the production capability is the easiest task they have to solve today, and design should be a long-term goal for them. Some enterprises say they have both, in fact, even if a strong and a weak, it is better not to talk about this weak side, a strong to really strong. Are we going to give up on design? No! As I said earlier, design is the soul of the industry, the core of the fundamental improvement of the industry. If we want to make the real success of the industry is to have their own design, but we must be clear in the entire industrial chain, is by many enterprises to complete. You should choose the right position, moreover, the success of the industry is the accumulation of success of many enterprises, and of course there will be the success of the industry, the success of the first batch of enterprises can be sure to be professional manufacturing enterprises. Where is the future of design? Unlike design and manufacturing, manufacturing is a combination of hardware and software, a closely coordinated organizational force, and a traditional industry. And Design is pure thought ray, is the software, also is take the human as the basic individual industry. The individual replication and the loose combination of nature will make it gradually expand. If we look at the software industry, and then we look at the logo design industry, we see the problem. Because software is pure mental work, production cost is the activity of human thought, manufacturing cost (medium cost) can be ignored. In the eyes of customers, we have recognized the value of it. It can be sold to many customers (the same design) with virtually no cost, creating great value and returns. Using the same method in "production" logo design, how many people in the recognition of its value? Talent also follows the flow of interest, and when it can not gather, it can not form a climate. When? Perhaps when design accounts for 30% ~ 50% of the cost in the field of logo, the industry has really matured! The high return on investment will drive designers into the field and into it. Thus, anyone who enters the field of logo design blindly (unless he is a designer himself) can only pave the way for many people after paying a large amount of cost, and the industrialization of design can only be a natural formation, rather than external forces. So signs based on the growth of manufacturing companies into the logo design road is still a long way, not unwilling, but can not do! So, is there a solution? The answer is yes! Is the combination of the community of interests, and the design of a certain interest of the alliance. Now, of course, it is the manufacturing companies that must generate the profits to foster such alliances. Because a lot of times, there may be no clear design project fees, manufacturing companies so pay and get what? The industry promotion and the resources conformity, brings the future benefit! At this point, the answer is clear, in the logo industry is not design and manufacturing is separating, but still no design, is "manufacturing" in the "design" of the baby. This baby is also a "made" child, he will certainly go out on his own, free to grow up. He must be his father's successor. He must be the future of the industry! The relationship between design and manufacture, perhaps this is the most appropriate to say! Oh, Shit